Available for new projects · Q1 2027
Growth, Automation, Data, AI, Tech
Create more impact with your organisation
I help European teams find the growth, efficiency and cost opportunities, then design the systems that capture them. Data, technology and AI put to work where they actually pay off.
Operations consulting to growth and tech leader. I have helped companies improve and scale across Europe.
Why klukinsights
It's already an achievement to keep a business running. I can help identify the opportunities, realise them, and make them part of how your business works.
4
European markets worked in · UK · DE · NL · FR
Multimillion €
P&L responsibility
3
Working languages · EN · NL · DE
Fit
Who this is for
This works well if
- You're growing, and the manual work is growing with you
- You suspect there's margin or growth hiding in your operations, but you can't point at it
- You want capability that stays after the engagement ends
- You don't want to fall behind on tech and AI, but you don't want to pay for hype without results
- You have a team of analysts and engineers, and need direction on which opportunities to prioritise and how to orchestrate the work
Probably not a fit if
- You're looking for an agency to run your channels day to day
- You want an extra pair of hands more than a system that outlasts them
- You're pre-product-market-fit. At that stage the answer is customer conversations, not measurement
Looking for opportunities
Three kinds of hidden inefficiencies
Different symptoms, same root cause: nobody is measuring the thing that decides the outcome.
01GROWTH
Growth operations
Budgets are based on assumptions rather than data. We believe in television, we love that radio campaign, but there's no clear read on the impact.
Measurement that shows what's actually working, and automated workflows so the next euro is invested wisely, backed by data.
02EFFICIENCY
Operational efficiency
Manual work quietly eats hours every week: reporting, reconciliation, handovers, the same spreadsheet rebuilt every Monday.
Redesign the process first, automate second. Automating a bad process just makes it fail faster.
03COST
Cost optimisation
Money leaks where nobody's looking. Churn nobody's modelled, spend nobody's attributed, work nobody's costed.
Find it in the data, size it honestly, then build the measurement that keeps it from coming back.
How we work together
Three levels of involvement
Same method throughout. The difference is how close I sit to the work.
01
Direction
Founders & leadership
Where the opportunity is, what to build, what to buy, and what to ignore.
02
Guidance
Team leads
I design and teach it, your team builds it. Blueprints, training and review.
03
Embedded
The team
Hands-on alongside your people for a quarter, to stand the capability up and hand it over.
The method
Measure, identify, automate, prove
1
Measure
Fix the tracking and build a model that reflects how growth and cost actually behave in your business, and not how a platform reports them.
2
Identify
Rank the opportunities by what they're worth and what they cost to capture. Most teams find the ranking more surprising than the list.
3
Automate
Redesign the process, then put the repetitive part on rails, so the gain compounds instead of decaying the moment attention moves elsewhere.
4
Prove
Measure the delta against the baseline we set at the start. If it didn't move the number, it didn't work.
Let's find the potential of your organisation.
Based in Amsterdam, Netherlands. Working with teams across Europe.