Growth, efficiency, and the systems in between
A decade across operations consulting and growth at scale. The same method applied to three different objectives.
Growth at scale
Marketing operations across three European markets at a company scaling past €6B. Multi-channel measurement, automated workflows, and a unified data foundation underneath both. Later Country Manager and Head of Data.
Operational improvement
A consulting background in process optimisation, fulfilment and cost reduction: taking a process apart, finding what it actually costs, and rebuilding it to cost less.
Automation & AI systems
Current work: building the systems that make the first two stick. Reliable automation and AI workflows that hold up in production, on top of data infrastructure your team can maintain without me.
Data and evidence based work yields results
Growth, efficiency and cost look like three different problems. They're the same problem seen from three angles: an operation where the thing that decides the outcome isn't being measured. Fix that and the priorities become obvious. Skip it and you're optimising on instinct.
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